How the Women Friendly Hotel Certification is built
The certification is grounded in Safetipin’s research into how women travelers experience safety in hotels, combining field observation with practical hospitality evaluation.
It gives hotels a credible way to identify gaps, strengthen standards, and communicate progress with confidence.
Why the methodology matters
Our research-led framework is designed to support measurable improvement rather than generic claims. We help hotels seamlessly turn data-driven insights into actionable steps, ensuring every safety and inclusion measure is backed by evidence.
Independent Review
The certification is built upon an evidence-based review, ensuring assessments reflect real-world safety and inclusion rather than generic checklists.
Actionable Insights
The framework delivers practical recommendations specifically for operational teams, helping hotels make targeted improvements that strengthen guest trust.
Global Standards
By evaluating against globally recognized benchmarks, the certification establishes lasting hospitality credibility and elevates your brand's reputation.
Five core assessment areas
These dimensions form the foundation of the certification and guide the process.
Next step
Ready to strengthen your hotel’s safety story?
Speak with our team to explore how the assessment can support your certification journey and guest experience goals.